Multipliers serve to increase your Profit in Narcos: Idle Empire and there are two different types, those that are Time-based and those that are Permanent. The TV Boost is a Time-Based Multiplier that you can activate by tapping on the TV Boost button highlighted in the above image.
The other type of Multiplier is Permanent, these types of Multipliers are granted to you by upgrading your Businesses and character cards but also by earning Outfits from Events. For example, in the above image, we shall examine what Permanent Multipliers are affecting our Business the Taxi Stand. Tap on the Business menu button indicated by the arrow pointer in the above image.
Upon entering the Business menu, tap on the view all button for the Taxi Stand.
You can now see all Permanent Multipliers which will affect the respective Business granted by the various characters and Business Cards.
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